Omnichannel Marketing Specialist

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

The Omnichannel Marketing Specialist (OMS) is responsible for designing, executing, and optimizing integrated, customer‑centric marketing strategies across multiple channels to drive engagement, education, and demand. The role ensures a consistent, compliant, and personalized customer experience across all touchpoints—digital and non-digital.

The OMM translates brand and portfolio strategy into coordinated omnichannel journeys, leveraging data, insights, and technology to maximize impact. The role acts as a central connector between marketing, sales, medical, and digital capabilities, enabling scalable and measurable campaigns aligned with business priorities.

Main areas of responsibility / expected results/objectives of the role

• Develops and owns omnichannel marketing strategies and plans aligned with portfolio, brand, and commercial objectives.
• Designs and orchestrates customer journeys across channels (e.g. sales force, digital, events, email, content platforms).
• Activates campaigns across channels while ensuring message consistency, relevance, and compliance.
• Partners closely with Marketing, Sales and Account Management to align campaign execution with field priorities.
• Leverages customer insights, segmentation, and data analytics to guide channel mix and content optimization.
• Oversees creation, deployment, and lifecycle management of marketing content across channels.
• Manages external agencies and vendors (digital, media, creative) to ensure quality and efficiency.
• Ensures all omnichannel activities comply with internal policies, healthcare regulations, and industry codes.
• Tracks performance through KPIs and dashboards; continuously improves effectiveness through test‑and‑learn approaches.
• Supports adoption of digital tools and capabilities within the commercial and marketing community.

Main leadership commitments involved in the role

Connect

• Builds strong collaboration with Marketing, Sales, Commercial Excellence, and Digital teams.
• Acts as the connector between strategy and execution across multiple channels.
• Shares insights and best practices to increase omnichannel maturity across the organization.
• Engages with external partners to bring innovation and digital expertise into the organization.

Shape

• Translates portfolio and brand strategy into integrated, customer‑focused omnichannel plans.
• Challenges siloed, channel‑specific thinking and promotes an end‑to‑end journey mindset.
• Shapes content and channel priorities based on impact, not volume.
• Drives adoption of new tools, platforms, and ways of working.

Growth

• Builds organizational capability in omnichannel marketing, data‑driven decision making, and digital engagement.
• Coaches stakeholders on effective use of channels and content.
• Fosters a culture of experimentation, learning, and continuous improvement.
• Promotes accountability for results, outcomes, and customer experience.

• Increasing digitalization of healthcare engagement and information consumption.
• High expectations from customers for relevant, seamless, and personalized experiences.
• Strong regulatory and compliance requirements for marketing and communication activities.
• Need for tighter alignment between marketing, sales, and medical functions.
• Growing importance of measurable ROI and data-driven optimization.

Qualifications

Required:

• Experience in omnichannel, digital, or integrated marketing within a regulated environment.
• Proven experience in the marketing of medical device or orthopedic products.
• Strong understanding of customer journey design and campaign orchestration.
• Experience working cross-functionally with sales, medical, and commercial teams.
• Analytical mindset with ability to translate data into insights and actions.
• Strong project management and stakeholder alignment skills.
• Excellent communication and influencing abilities.
• Fluency in Dutch and English (written and spoken).
• High attention to detail and compliance awareness.

Preferred:

• Bachelor’s or Master’s degree in marketing, business, or related field.
• Experience in MedTech, Pharma, or healthcare marketing.
• Familiarity with CRM, marketing automation, and content management platforms.
• Experience managing agencies and external vendors.
• Exposure to advanced analytics, personalization, or AI‑driven marketing tools.

Internal:

• Marketing & Product management Teams
• Sales & Sales Management
• Commercial Excellence
• Digital / IT / CRM Teams
• Compliance & Legal
• Product Management

External :

• Creative, media, and digital agencies
• Platform and technology vendors
• Event and content partners

Preferred Skills:

Analytics Dashboards, Analytics Insights, Business Behavior, Collaborating, Content Management, Copy Editing, Customer Analytics, Design Mindset, Detail-Oriented, Digital Channels, Digital Marketing, Problem Solving, Product Marketing Sales, Researching, Search Engine Optimization (SEO), Technologically Savvy

Hybrid work 

Location: Amersfoort, NL