Senior Digital Marketing & Operations Manager EMEA

We are seeking the best talent for Senior Digital Marketing & Operations Manager EMEA.

Purpose: The Senior Digital Marketing & Operations Manager EMEA for MENTOR owns the execution of a coordinated omnichannel marketing approach across priority markets. The role ensures strong alignment between global strategy and local activation, translating priorities into clear, actionable plans and accelerating execution.

This position works with a team of Product Managers aligned to key geographies, enabling effective localization of initiatives and consistent delivery. It acts as the central orchestrator across partners, driving performance tracking, continuous optimization, and a scalable operating model.

You will be responsible for:

• Define and lead EMEA digital strategy and omnichannel engagement based on aligned global digital strategy
• Integrate digital capabilities into brand and portfolio ensuring effective execution
• Establish KPIs and analytics frameworks for digital initiatives
• Drive adoption of emerging technologies and personalization
• Translate EMEA and global priorities into clear execution plans
• Ensure fast and effective localization through Product Managers in each geography
• Ensure content is consistent, compliant, and easy to adapt locally. Coordinate efficient use of central content with local customization
• Design and implement integrated marketing plans across CRM, digital, field, and media channels
• Define and activate customer journeys (healthcare professionals and patients)
• Lead / work with a team of Product Managers aligned to priority markets
• Coordinate agencies and ensure efficient use of budgets

Qualifications & Requirements

• Bachelor’s degree required (business, marketing, or related field)
• Master’s degree or MBA or equivalent experience preferred
• 7 years of validated experience in marketing, digital marketing, or commercial roles in healthcare, aesthetics, or regulated industries preferred
• Strong experience in multichannel / omnichannel marketing execution
• Confirmed ability to lead regional or multi-country projects
• Strong project management and planning skills
• Experience with performance tracking, analytics, and critical metric frameworks
• Ability to translate strategy into clear, actionable execution plans
• Strong communication and partner alignment skills

Other:

• Tight-knit collaboration attitude and ability to work across functions and geographies
• Ability to balance standardization and local flexibility
• Willingness to travel across EMEA as needed

Required Skills:

• Business Savvy, Digital Fluency, Digital Metrics, Digital Production

Preferred Skills:

Analytics Dashboards, Brand Positioning Strategy, Consulting, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Customer Journey Mapping, Digital Channels, Digital Marketing, Digital Trends, Organizing, Report Writing, Strategic Thinking, Technical Credibility, Technologically Savvy

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